Music creation platform BandLab has surpassed 100 million customers worldwide, marking a “pivotal second” for the model and its future.
BandLab was based in 2015 with the goal to interrupt down the technical, geographic, and artistic obstacles for musicians and followers. The huge variety of BandLab customers “means extra variety, extra creativity, and extra voices” are being heard throughout the globe, in keeping with the model.
Speaking of the brand new milestone, BandLab CEO Meng Ru Kuok says to Bloomberg: “It’s humorous whenever you get to those massive milestones, particularly one thing like 100 million, which is barely exhausting to fathom when it comes to the dimensions of the quantity. I believe that’s simply the results of how briskly issues have grown.
“Seeing artists go on to main labels and unbiased labels is a good, nice pleasure and success for us,” Kuok provides. “Our relationship with an artist doesn’t finish once they progress within the business.”
BandLab provides in a press launch: “This story isn’t just a few quantity; it’s concerning the subsequent technology of music creators”. The platform can also be set to proceed its dedication to “free, revolutionary” instruments to empower creators because it continues to develop year-over-year. Currently, folks within the US account for round 30 per cent of BandLab’s customers and characterize its largest market.
The information follows from feedback made by BandLab CEO Meng Ru Kuok in December 2023 when he shared his perception that there’ll finally be “over one billion music creators by 2030, probably even sooner”.
At the time, he advised Music Business Worldwide: “I additionally imagine the definition of a ‘music creator’ or ‘musician’ will change, simply because the definition of a ‘photographer’ has modified with the appearance of smartphones. That is to say, hopefully we will and can each be proper.”
In January, the platform launched BandLab Licensing, a brand new programme to assist customers monetise their music, all whereas permitting them to retain full inventive management. It presents a complete licensing resolution, masking synchronisation for movie, TV, video games, and promoting, together with extending streaming licences for unique, rights-cleared content material.
Find out extra about BandLab.
[Editor’s note: BandLab and MusicTech are both part of Caldecott Music Group]
